The "mod" style has been an influential subculture in Britain since the 1960s. Originating in London, it quickly spread across the country, becoming synonymous with youth and rebellion. Young people wanted to differentiate themselves from their parent's generation and embrace a new, more liberal way of life.
The roots of the mod movement can be traced back to the late 1950s when working-class youths started to flaunt their sense of style by wearing Italian suits and listening to American jazz.
This look was inspired by the Italian "Continental" style that was popular among the wealthy and fashionable at the time. It wasn't until the early 1960s that the mod style began to emerge as a distinct subculture.
The mods were characterised by their sharp-tailored suits, short haircuts, and colourful clothing often with geometric patterns and stripes.
While it was short-lived the mod style was one of the most significant youth movements of the 1960s. With its emphasis on fashion, music, and attitude, its influence on fashion and culture cannot be denied.